3 Days [November 13-15, Virtual, Live from SF] [PERFORMANCE RESET] 15 Speakers 25 Sessions [All tickets include access to video recordings after the event] Get Ticket Learn More
[Virtual Conference]
Performance Reset

Now is the time to reset and take aim at performance. With a clear strategy for growth you will not only reach your athletic potential, you will reach your human potential. Join us for an immersive conference that will equip you with the planning, mindset, habits, and execution you need to unlock performance in the year ahead.

Time to Make Your Move.

[Human Performance]
Adapt & Thrive.

Sport has the potential to amplify life, happiness, resilience, and adaptability. Join us for a weekend of compelling conversations, education, and experiences designed to help you thrive.

World-Class Experts

Engage with leaders in the performance space, world champions, and premier brands and walk away with a toolkit for success in 2021.

Live Coaching

Build a platform for endurance with technique, strength training, recovery, and self care sessions that you can integrate in your training program. Ride with Matt Dixon in an on-demand bike class.


Make better decisions in your training with a deeper understanding of the drivers of performance: planning, mindset, habits, and execution.

Challenged Athletes Foundation.

A percentage of proceeds from all ticket sales will go towards supporting our partnership with CAF.

[General Admission]

General Admision

  • Access to Live Stage
  • Access to Expo Booths
  • Access to Video Recordings
  • Live Breakout Sessions
  • Live Q&A Sessions
[VIP General Admission + Sessions]

VIP GA + Sessions

  • Access to Live Stage
  • Access to Expo Booths
  • Access to Video Recordings
  • Live Breakout Sessions
  • Live Q&A Sessions
[Event Tickets]
Choose a Ticket

All General Admission attendees will have access to Main Stage events (live or on-demand) as well as exciting opportunities and promotions from our Expo partners.

Upgrade to a VIP ticket to access:

  • Breakout sessions, live or on-demand
  • Live Q&A with keynote speakers and industry experts

We are offering a limited number of VIP tickets to ensure a premium experience. Get yours today.

[Our Speakers]
Keynote Speakers

Meet our world-class lineup of experts.

Matt Dixon

[Purple Patch Fitness, Founder & CEO]

Mark Allen

[Mark Allen Coaching, IRONMAN Legend & CEO]

Bob Babbitt

[Co-Founder, Challenged Athletes Foundation, Triathlon Hall of Fame]

Sami Inkinen

[Virta Health, Founder & CEO]
[Our Speakers]
CEO Roundtable

Justin Forsett

[Former NFL Pro, Co-Founder & CEO, Hustle Clean]

Heidi Zak

[ThirdLove, Co-Founder & CEO]

Mark Gainey

[Strava, Co-Founder & Chairman]

Diaa Nour

[Ventum, Founder & CEO]
[Our Speakers]
Health & Performance

Andy Blow

[Precision Hydration, Co-Founder & Sports Scientist]

Ivan O’Gorman

[IOG Bike Fit and Consulting, Founder & CEO]

Jesse Thomas

[Picky Bars, Founder & CEO]

Jeff Troesch

[Mindset Coach]

Matt Hirst

[Partner at West Ventures, Co-Founder of AGEIST]

Heather Grahame

[General Counsel & Vice President - Regulatory and Federal Government Affairs, NorthWestern Energy]

Eva Popper

[MS, CMP, CSCS, ART Sports Medicine Institute]

Scott Tindal

[Sports Nutritionist & Director, TINLANECO]

Kelli McMaster

[Co-CEO, Purple Patch Fitness]

Rick Wimmer

[CFO, Pike Group & Ironman/Trail Runner]

Cecilia Davis Hayes

[Radiology Resident, Cornell - Elite Triathlete/Runner]

Wale Forrester

[Co-Founder, Hustle Clean]

Mike Olzinski

[Purple Patch Coach]

Purple Patch Coaches

[Purple Patch Coaches]
[Our Speakers]
Pro Athletes

Mohamed Lahna

[Paralympic Medalist, CAF Athlete]

Sarah Piampiano

[Professional Triathlete]

Kevin Collington

[Professional Athlete & Purple Patch Coach]

Sam Appleton

[Professional Triathlete]
[3 Days to Reset]
Event Schedule

Connect with other athletes and professionals around the shared goal of emerging stronger and reaching your full potential.

*All times below are in PDT*

November 13, 2020
November 14, 2020
November 15, 2020
4:00 pm - 4:30 pm
Welcome and Camp Preview
Purple Patch Founder and Head Coach Matt Dixon will kick things off by giving you a sense of what to expect and how to get the most out of your experience.
4:30 pm - 4:45 pm
Hydration Tip - How to start properly hydrated
Most discussion on hydration focuses on what to drink during exercise. But Andy Blow explains how your performance is also influenced by how hydrated you are when you start exercising.
4:50 pm - 5:20 pm
Setting Up Your Performance for 2021
First, a post mortem on 2020. Then you will move forward to establish your purpose, define your path, identify roadblocks and assess weakness, and begin putting it all into action.
5:30 pm - 6:00 pm
How to Develop a Process Mindset - Jeff Troesch
Your performance journey begins with a focus check: Are you team outcome or team process? Employ the correct mindset and establish the habits of success.
6:05 pm - 6:20 pm
10 Minute Activation
Let's get moving.
6:30 pm - 7:15 pm
The High-Performance Life
Virta CEO Sami Inkinen reveals how you can systematically achieve athletic performance in 8–10 hours a week, regardless of the landscape, and elevate your performance in a high-pressure work environment at the same time.
7:00 am - 7:10 am
Key Elements of Run Posture
Coach Matt Dixon reviews the essential cues to good running posture with pro triathlete Sarah Piampiano.
7:15 am - 7:20 am
Run Instruction
Get aligned on the goals for your morning run, then head out, ready to execute great form.
7:20 am - 8:00 am
Saturday Morning Run Technique & Energizer - Solo Run
Apply the key fundamentals of running technique in an individual running session led by Matt Dixon. Mix up your paces with stronger form-focused running and recovery. Less-seasoned runners can use short walking breaks to recover and reset following form-based running intervals.
8:10 am - 8:25 am
Managing Performance in a Time Starved Life
From competing as a pro triathlete while in medical school at Columbia to starting her residency in radiology and being thrust into New York’s response to the Covid-19 pandemic, Cecilia Davis-Hayes is a case study in how to master balance. She talks with her coach, Matt Dixon, about how she fits training into the chaos of life and how sport makes her better at everything she does.
8:30 am - 9:05 am
Hydration for Performance in Sport and Life
Andy Blow explores the evolution of the athlete’s quintessential race-day dilemma, diving into the merit and myth of competing theories and case studies of elite athletes. With Andy’s help, you will work out your own optimal hydration strategy.
9:10 am - 9:30 am
VIP Session // Live Q&A with Andy Blow
9:35 am - 10:25 am
A New Routine for Resilience
You need both strength and mobility to be resilient. How do you achieve this balance? Learn about the tools and exercises you need in your training program to maintain or improve stability and mobility. Find out what to do and what not to do when rehabbing common injuries. We'll go over stretches, strengthening, and pain management strategies that will start you on the road to being a more resilient athlete.
10:30 am - 11:15 am
The Performance Journey
Six-time IRONMAN World Champion and Coach Mark Allen describes how you can create a “performance reset” in a time when athletic performance, professional goals, and personal well-being are being challenged on every level. Sharing the vital skills and lessons learned over his career, Mark will tell you how to develop a champion’s mindset and cultivate the habits that ultimately open the door to performance in sport and life.
11:20 am - 11:40 am
VIP Session // AMA with Mark Allen
11:30 am - 12:00 pm
VIP Session // Rehab for IT Band, Plantar Pain and Shoulder Pain
1:00 pm - 1:20 pm
The Power of Reset
Recovery plays a critical role in performance, and sleep might just be the MVP. Matt Dixon explains the need for more down-time, campaigning for a midday nap. Try it for yourself.
1:15 pm - 1:40 pm
Your Nutrition Playbook
Do you need to recommit to healthy eating? Are you prone to cravings or low energy? Looking to improve your body composition? Whatever your goals, Nutritionist Scott Tindal will help you make your own nutrition playbook, dialing your daily habits and eating around your training. If you are willing to remain focused on the process and putting better habits into practice, the outcomes will follow.
1:45 pm - 2:05 pm
VIP Session // Live Q&A with Scott Tindal
There is no one-size-fits-all formula for nutrition, so bring your specific questions to this forum.
2:10 pm - 2:40 pm
Navigating Adversity and Failure
Purple Patch Pro Sarah Piampiano put together a string of unbelievable performances (including two sub 8:43 Ironman finishes) to have the best year of her career in 2019. Sarah will talk about her arduous comeback from a broken femur in 2014, finding her way back from burnout, and how she has grappled with unexpected outcomes along the way.
2:40 pm - 3:10 pm
Pro Panel w/ Sam Appleton, Kevin Collington, Sarah Piampiano
Sit in with the Purple Patch pros and hear their take on training through Covid-19, what they do to stay motivated, and how they plan to approach 2021.
3:15 pm - 3:25 pm
Energizer: 10 min. Activation and Wake-Up w/ Wale Forrester
3:30 pm - 4:00 pm
Coaching Performance
Listen in on a discussion between Mark Allen and Matt Dixon on what makes a “coachable” athlete, how they gauge potential, and how they adapt their style to better communicate with athletes. Suffice it to say, they look well beyond your training data.
4:05 pm - 4:25 pm
VIP Session // Live Q&A with Mark Allen & Matt Dixon
Get insider access to world-class coaches in this breakout session.
4:30 pm - 4:50 pm
The Power of Challenged Athletes Foundation (CAF)
When it comes to being resilient and rising above uncontrollable challenges, the adaptive athlete is our gold standard. “Empowering lives through sport” is the CAF mission, and more than 26,000 people have been able to access sport because of the work of this organization. Endurance sport icon Bob Babbitt will help you get acquainted with the everyday heroes that make up the CAF community.
4:55 pm - 5:35 pm
Overcoming Adversity: An Olympic Story
Mohamed Lahna was born without a femur and for the first two decades of his life he accepted the notion that people didn’t expect much of him because of his disability. The world of sport was cracked wide open for Mohamed when he was fitted for a prosthetic at age 20. He credits sport as the catalyst of his realization that limitations reside only in his mind. Lean in as Mohamed talks with Bob Babbitt and Matt Dixon about his journey to the inaugural bronze medal in paratriathlon at the 2016 Olympic Games, and prepare to continue following his pursuit of gold in Tokyo.
7:00 am - 8:00 am
Bike Posture and Riding
Start Sunday off right with a quick primer on posture, then hop on your trainer and ride with Coach Matt Dixon.
8:05 am - 8:25 am
The Disruptor’s Fit with Ivan O'Gorman
There are two kinds of people: cyclists and people who are uncomfortable on their bikes. Ivan O’Gorman can change that for you ... and if you already ride, he can probably put you in a faster position. This case study tells the story of the Athlete 2.0, the one who is uncomfortable. Learn how you can kick start a successful return to the bike, whatever your body type and however long your hiatus has lasted.
8:30 am - 9:00 am
VIP Session // Live Q&A with Ivan O'Gorman
Join Ivan live in studio to learn more about the contact points of bike fit and tier-1 troubleshooting.
8:30 am - 9:25 am
Strength Training & Routine
9:30 am - 10:10 am
The Triathlife: Lessons Learned on the Road to World-Class Performance in Triathlon, Business, and Life
Jesse Thomas spent 9 years as a World-Class Ironman Champion triathlete, while also serving as CEO of a nationally-distributed athletic food products business (Picky Bars), and being a dedicated husband and father of two. In this session, Jesse spins that story of the lessons he learned while trying to balance it all, infused with his light-hearted, self-deprecating sense of humor. Find out how he applied professional triathlon to his professional career as a CEO and what he did to best ensure the pursuit of it all didn’t end up costing him his relationships back home. There are some powerful life lessons and reflections packed into Jesse’s crazy 9-year run.

Equally prone to geek out on training data or profit-and-loss statements, tickle your sense of humor, or ground you with his ability to be wholly genuine, Jesse casts a vision for being a good human as we accrue wins and losses.

10:15 am - 10:45 am
VIP Session // Roundtable Q&A w/ Jesse Thomas
11:00 am - 11:40 am
CEO Roundtable
Titans of the corporate world don’t just fit sport into a big life, they thrive as a result of their commitment to it. Matt Dixon hosts a roundtable discussion with a panoply of C-suite executives from companies in various stages of growth: Mark Gainey of Strava, Justin Forsett of Hustle Clean, Heidi Zak of ThirdLove, and Diaa Nour of Ventum talk about the missions that drive their businesses forward, battles they have won and lost, and how they lead their teams well in a rapidly changing competitive landscape.
11:40 am - 12:00 pm
VIP Session // Live Q&A CEO Roundtable
12:05 pm - 12:50 pm
Better with Age
Matt Hirst, co-founder of Ageist, hosts a roundtable of masters athletes, better known as AARP Anarchists, who are not about to go gentle into that good workout… recovery sessions excluded, naturally! Sitting in will be endurance sport evangelist Bob Babbitt, long-time lawyer with a longer string of athletic side-hustles Heather Grahame, CFO and runner turned Ironman and trail runner Rick Wimmer, and the newest kid on the AARP block, Purple Patch Co-CEO Kelli McMaster. Whatever your age, you are sure to walk away with a fresh perspective on performance and aging.
1:00 pm - 1:30 pm
Event Wrap-Up
Emcee Matt Dixon issues a final rally cry to look beyond the haze of the past year and move forward with purpose and intention.
Are You Ready To Own Your Performance?

Education is at the heart of the Purple Patch Method.

[General Admission]

General Admision

  • Access to Live Stage
  • Access to Expo Booths
  • Access to Video Recordings
  • Live Breakout Sessions
  • Live Q&A Sessions
[VIP General Admission + Sessions]

VIP GA + Sessions

  • Access to Live Stage
  • Access to Expo Booths
  • Access to Video Recordings
  • Live Breakout Sessions
  • Live Q&A Sessions
[Event Tickets]
Choose a Ticket

All General Admission attendees will have access to Main Stage events (live or on-demand) as well as exciting opportunities and promotions from our Expo partners.

Upgrade to a VIP ticket to access:

  • Breakout sessions, live or on-demand
  • Live Q&A with keynote speakers and industry experts

We are offering a limited number of VIP tickets to ensure a premium experience. Get yours today.

Purple Patch
What People Say?

A purple patch is that special moment when all of the components of performance fall into place and performance/success emerges in a way that seems almost effortless.

Own Your Performance

Success in 2021 will rely on good planning, a resilient mindset, healthy habits, and consistent execution.

Have some questions?

Shoot us an email at events@purplepatchfitness.com.